Introduction
Blended Bliss is a small smoothie and açai bowl food truck run by two sisters operating out of the seaside town of Wells, Maine.
They approached me in 2015 to create a logo for them that would be placed on the side of their truck and t-shirts.
We Don’t Always Get
it Right on the First Try
These were some of the sketches I initially presented to my clients as potential concepts. I thought at least one had promise, but neither was speaking to them. They wanted something more minimalist, so back to the drawing board I went, and ultimately came up with the final concept shortly thereafter.
Color Palette
Blended Bliss is a summer business operating mainly out of Wells, Maine along the seacoast. You can find them parked at beaches, small concert venues and various town events.
I pulled my color palette from the Blended Bliss product and atmosphere. The blue being inspired by the sea, sky and blueberries, the purple coming from the blended açai berries with the green leaf accentuating freshness, and the orange inspired by the pineapple mango smoothies.
